Josh Covarrubias
Design Leader, Creative Director
Josh Covarrubias is a brand designer, creative director, and design leader focused on building brands that scale. Over the past decade, he has led brand systems, product launches, campaigns, and creative innovation for companies including MasterClass, TikTok, Google, Ford, HBO, Netflix, Amazon, Hulu, FX, BBC, and PayPal. His work spans identity, art direction, AI-powered creative systems, typography, photography, campaigns, product marketing, and brand strategy, helping shape products and brands used by billions of people.
Actual quotes from performance reviews
“Josh is an exceptional creative leader whose work continues to elevate both the quality and ambition of our design output.”
“Josh is always sharing amazing inspiration with the team, and encouraging people to design and make art that feels authentic and fresh.”
“His ability to translate emerging technology into practical workflows reflects both innovation and strategic thinking.”
“You have amazing taste and your work ethic is incredible. Super inspiring.”
“He consistently pushes the boundaries of what the organization produces, setting a standard that influences not only individual projects but the broader creative direction of the department.”
“Always pushing you to be better, improve your skillset, and explore different ways to be creative.”
“As a people leader, Josh is deeply respected by his team.”
“It's always inspiring to see your approach to art and design, it's unique, clever and fearless. Can't wait to collab in the future!”
“You have an amazing eye for design and I admire your dedication to projects.”
“Thank you for always finding a way to bring someone's idea to life by presenting it in a way that is visually appealing and easy to understand.”
“He invests time in their growth, fosters trust, and leads with a high creative bar that inspires stronger work across the discipline.”
“Your perspective and ability to push me out of my comfort zone has helped me grow more than anything else.”
“Josh demonstrates exceptional AI fluency and is helping define how these tools are applied within the creative organization.”
“We are all so thankful to have you on our team to share your expertise whenever needed!”
“You are always there with a great perspective and incredible design eye during tough conversations. Appreciate it and always look forward to our chats.”
“His leadership in the ai space is advancing the team's capabilities and positioning the organization to operate more effectively in an evolving creative landscape.”
“Always brings the tech tips for productivity and automation!”
“He explores emerging tools to automate manual processes, improve efficiency, and position the organization to scale creative output more effectively.”
“Thank you for always being available as a trusted sounding board for any of my random ponderings, worries, ideas, and everything in between.”
“Josh consistently demonstrates an outstanding ability to drive impact through both his creative leadership and organizational contributions.”
“He sets an ambitious standard for design excellence, introduces forward-thinking approaches, and enables the team to deliver work that meaningfully advances business objectives.”
“Amazing designer and leader.”
“I have continued to be so grateful for the ways you've cared about the team.”
“His influence is visible not only in the caliber of the output but in the confidence and capability of the team delivering it.”
“You've encouraged people to share their skills and passions with others while also diving into absorbing new experiences yourself.”
“Josh operates with a strong sense of ownership and organizational responsibility, consistently contributing at a level that strengthens both creative excellence and operational maturity.”
“A constant source of encouragement.”